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Eat better.
Get rewarded.

Turn everyday food choices into Nutritokens and real-world perks - built for students.

You’re eating anyway - why not get rewarded for it?

Uni life makes nutrition messy: tight budgets, late nights, and questionable cooking skills. Nutritoken keeps it simple - stay consistent, earn Nutritokens, and unlock real perks. No perfection. Just progress that’s worth it.

You deserve better than... whatever this is.

We’ve all had the uni struggle meal. Nutritoken doesn’t judge - it helps. Turn everyday food choices into Nutritokens and real perks, and build habits that actually stick.

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What students said

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Coffee Club member

”It’s actually so simple to use”
”So I go to the gym every now and then and I like to see if I'm getting the right balance of macros, but it's so long to track meals all the time. To be honest, this is so much easier to use than MyFitnessPal, and with the rewards it makes you actually want to track what you're eating.”

Dec 2025

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Spend Nutritokens on real perks

Cash in your Nutritokens on student-friendly perks - from food and drink to campus rewards and partner offers. The better your habits, the more rewarding healthy eating becomes.

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Earn points. Stay motivated.

Every time you track a meal, you earn points - no matter what you ate. The more consistently you show up, the higher you climb on the leaderboard, unlocking bonus Nutritokens along the way. It’s not about perfection - it’s about momentum.

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Get a NutriBalance score

Every meal gets a clear NutriBalance score, based on the NHS Eatwell Guide. Nutritoken gives you simple, friendly feedback on what you’re doing well - and where you could improve - without guilt or guesswork.

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Track meals

Snap a photo of what you ate or upload an image - Nutritoken takes care of the rest. No logging, no calorie counting, just a quick way to show up and move forward.

How Nutritoken works

Track food. Build consistency. Earn rewards.

Built for students. Priced for students.

£1

per month

Early supporter access to Nutritoken - help shape the future of student nutrition and start earning rewards.

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By Students, For Students

Nutritoken started from a simple frustration students know too well: eating well at university often feels harder than it needs to be. Between tight budgets, busy schedules, mixed advice, and the realities of student life, it often slips down the priority list - not because students don’t care, but because most tools aren’t built with those realities in mind.

By talking to students, testing ideas in real settings, and learning from what actually works, we’re building a more supportive approach to nutrition - one that rewards consistency, not perfection. Nutritoken brings together clear guidance, real incentives, and community-led design to make eating well feel motivating, achievable, and genuinely rewarding.

What we believe

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Nutritoken Team

We all know the struggle of managing (or failing to manage) our nutrition at uni. We believe eating well should be simple and enjoyable, and that's why together, we're on a mission to make good nutrition more rewarding than ever, for every student, everywhere.
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Good Nutrition Has Never Been So Rewarding

Reach Out

Reach Out

Supported along the way by

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